Jumat, 20 Februari 2015

[X857.Ebook] PDF Download Elements of Technical Writing, by Gary Blake, Robert W. Bly

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Elements of Technical Writing, by Gary Blake, Robert W. Bly

� The essential guide to writing clear, concise proposals, reports, manuals, letters, memos, and other documents in every technical field. ��Includes a section with examples and text that address the specialized writing problems of systems analysts and software engineers.

  • Sales Rank: #120221 in Books
  • Published on: 2000-12-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.10" h x .60" w x 5.50" l, .48 pounds
  • Binding: Paperback
  • 192 pages

From the Back Cover
The essential guide to writing clear, concise proposals, reports, manuals, letters, memos, and other documents in every technical field. Includes a section with examples and text that address the specialized writing problems of systems analysts and software engineers.

Most helpful customer reviews

4 of 4 people found the following review helpful.
This reference should be on EVERY writer's desk -- not just technical writers.
By Coder
This book manages to pack a lot of material in quite a small bundle!

Chapters 1-4 outline 50 umbrella rules to good (technical and other) writing. This address issues as wide-ranging as avoiding jargon, using proper hyphenation, and formatting complex mathematical formulas within your writing. It's not just a list -- it spans 4 chapters and includes both explanation and examples! The remaining 5 chapters are dedicated to specific topics such as writing manuals and proposals.

Throughout, Blake and Bly manage to be both concise and incredibly useful. They provide examples for everything: writing numbers and symbols, revising wordy sentences, and the overuse of "-ize" (with lists of false words, though I disagree with several which have become standard in the language, business, or industry). Showing good writing vs. poor speeds effective learning!

There are 2 appendices: A) "Writing in the Systems Environment", a short 2-page guide about how systems departments work and how this affects writing, and B) "A Brief Guide to Software for Writers." I found the appendices less useful than the text.

Personally, I think "The Elements of Technical Writing" is top-notch. However, someone who needs in-depth tutoring in English grammar would not be served well by this book. Some people need a slower intoduction to everything. This book is *not* wordy, but it covers a lot of ground quickly.

This warning should not be necessary for a college class, but unfortunately, people graduate from high school unable to write as even an eighth-grader should! Professors may consider using this book as a supplement to another -- not because it's inadequate, but because too many students have such low skills. Let the slower book baby them along, and match chapters from this book as reference material.

For the rest of us, this book reminds us of grammar rules that have gotten fuzzy over time. This is staying on my shelf!

48 of 51 people found the following review helpful.
Some value for the price
By Acolin
In order of size, but not importance, the four books Technical Writers need within easy rolling distance are:

1. Strunk and White's powerful Elements of Style

2. Michael Bremer's interesting and motivating Untechnical Writing - How to Write About Technical Subjects and Products So Anyone Can Understand (Untechnical Press Books for Writers Series)

3. Blake and Bly's Elements of Technical Writing (MacMillan)

4. Microsoft's Manual of Style for Technical Publications

I found a number of items are useful for SDK online Help documentation. Blake and Bly state a number of golden rules for Technical Writers, a few of which are useful:

#3) Numbers should appear in the same form they are familiar to readers

#4) Hyphenate numbers and unit of measure, such as 32-bytes

#5) Use singular when 1: .8-bit

#9) Write out approximations: half a glass of water

#11) Spell out numbers beginning a sentence

Center equations (2+2=4) on the page

#25) Hyphenate words compounded to form an adjective modifier. State-of-the-art technology, for example; the phrase state-of-the-art modifies the meaning of word, technology, following the phrase.

Hyphenate two adjacent nouns if they express a single idea: air-craft.

#29) Avoid dangling participles: verbs ending with "ing," when attached to the wrong subject.

Wrong: Turning over our papers, the exam began.

Correct: Turning over our papers, we began the exam.

Omit internal punctuation in acronyms and abbreviations: R.S.V.P

Acronyms for measurements are in lower case: cm for centimeter.

Avoid symbols for words: " for inch.

"that evaluates to" is a common enough phrase in program code documentation, but it is passive (not past tense).

Use imperative voice: begin sentence with a verb.

42 of 45 people found the following review helpful.
Good, but not necessarily for long term use
By Douglas A. Nickerson
This book is general in its coverage and doesn't attempt to teach writing. It does teach some mechanics and offer some adivce on how to structure reports and articles.
I found that I read this book once but now don't find it a useful reference. It does contain a number of style guidelines e.g., "representing numbers and math," but many examples are from chemistry and hard sciences; which I found less relevant to me. One chapter discusses what the authors call systems: computers and software.
Strunk and White's "The Elements of Style" provided, in a small space, rules that you might recall for a lifetime. This book is more like a grammar guidebook with a focus on technical material mixed in.
For more examples, you'll need a bigger book on technical writing; and if you want a style guide, you might do well to remember that the basic conventions of English apply to technical writing too. Bly is great writer; unfortunately this is not one of his best books.

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Kamis, 19 Februari 2015

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Computational Atmospheric Acoustics

Computational Atmospheric Acoustics by Salomons, E.M.. . Springer, 2001 Reprint Edition.

  • Binding: Paperback

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Selasa, 17 Februari 2015

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Obtenga Su Porcion: Una guia a riquezas extraordinarias para el nuevo inversionista (Spanish Edition), by Julie Stav, Deborah Adamson

The noted financial planner and broker shares her investment secrets in a sensible Spanish-language guide for women that explains the fundamentals of investment and explains how to pick winners, recognize financial opportunities, avoid risk, and build a
Title: Obtenga Su Porcion
Author: Stav, Julie/ Adamson, Deborah
Publisher: Penguin Group USA
Publication Date: 2004/01/01
Number of Pages:
Binding Type: PAPERBACK
Library of Congress: oc2007098625

  • Sales Rank: #408408 in Books
  • Published on: 2003-12-30
  • Released on: 2003-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .52" w x 6.04" l, .46 pounds
  • Binding: Paperback
  • 192 pages

About the Author
Julie Stav, a financial planner and broker, was born in Cuba and came to the United States as a teenager. A former teacher, she is the founder/owner of Retirement Benefit Systems, a financial planning firm in California, and also runs a network of investment clubs whose members now number in the tens of thousands. Known for her speaking engagements and investment guide videotapes, she has been profiled in the Los Angeles Times and other papers, has appeared on Lifetime’s “New Attitudes” and ABC Eyewitness News, and has appeared numerous times on ABC’s “The View.” She is also the author of Get Your Share. Get Your Share and Fund Your Future have been developed into television series on personal finance, and are currently airing on PBS.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Julie Stav es la mejor literatura para inicarte en el mundo de las finanzas.
By Javier C. Cardoso
El mundo de las finanzas es complejo ,pero con Julie Stav es mucho mas simple de aprender paso a paso y de manera sencilla, con ejemplos cotidianos, Julie te lleva por un camino simple sin complicaciones a entender el complejo mundo de la bolsa de comercio.

2 of 2 people found the following review helpful.
Facil de leer y entender.
By Seco
Es un excelente libro para alguien como mi persona, que somos incipientes en este tema, pero lleno de ideas y conceptos basicos y esenciales para poder ir entrando en este campo y hacernos expertos.

2 of 2 people found the following review helpful.
Obtenga su porcion
By Maria T. Magallanes
Encontre muy buena informacion en el libro, ojala pudiera actualizarse mas seguido.

Recomiendo el producto para principiantes en cuestiones financieras.

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Minggu, 15 Februari 2015

[X409.Ebook] PDF Ebook Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition), by Judy F. Graham

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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition), by Judy F. Graham

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

  • Sales Rank: #486869 in Books
  • Published on: 2009-06-13
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x .30" w x 8.40" l, .80 pounds
  • Binding: Paperback
  • 150 pages

From the Back Cover
This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

Most helpful customer reviews

0 of 0 people found the following review helpful.
An extra book for class, yet necessary for your understanding!
By Xavier O. Sanchez
This is an excellent resource for my class in Purchasing Behavior. The exercises are beneficial to the concept behind the reasoning for why consumers shop the way that they do. All are applicable to modern society and provide excellent examples.

0 of 0 people found the following review helpful.
Brief and to the point.
By lmad5989
I really liked this textbook because it's very short, and to the point. It outlines basic concepts of consumer behavior and though some of the chapters can have a lengthy explanation, most are pretty short. I took a consumer behavior class with this book, and I think it's good for teachers, because it is so easy for students to understand without a bunch of lengthy lectures.

0 of 1 people found the following review helpful.
Two Stars
By Megan
not the best conditions.

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Selasa, 10 Februari 2015

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Contemporary Populism: A Controversial Concept and Its Diverse Forms, by Sergiu Gherghina

Contemporary Populism: A Controversial Concept and Its Diverse Forms, by Sergiu Gherghina



Contemporary Populism: A Controversial Concept and Its Diverse Forms, by Sergiu Gherghina

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Contemporary Populism: A Controversial Concept and Its Diverse Forms, by Sergiu Gherghina

The fundamental question uniting the contributions to this volume is: what exactly is populism? This is certainly not a new question, as a large amount of literature has focused on this topic for more than half a century. As little conceptual consensus has been reached so far, this book aims to reduce the level of abstraction. To this end, it approaches the populist phenomenon from a broader theoretical and empirical perspective, making reference to its developments on several continents. The book is divided into two parts: the first is theoretical and discusses various perspectives on populism, while the second is empirical and emphasises the diversity of the forms populism has embraced throughout the world. Without aiming to solve old dilemmas, to cover all the existing forms of populism, or to outline unequivocal conclusions, the contributions to this book fulfill a twofold task. On the one hand, they help to clarify theoretically a concept that is difficult to grasp and use. On the other hand, by way of reflecting these difficulties, they present several forms of populism worldwide. Their main purpose is to highlight the differences between the continents. Each of the chapters in the second section successfully accomplishes this, providing an overview that is useful both in analysing populism and in identifying the populist elements in national and international political actions or discourses.

  • Sales Rank: #3384590 in Books
  • Published on: 2013-08-01
  • Format: Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.10" h x 1.20" w x 5.80" l, 1.41 pounds
  • Binding: Hardcover
  • 385 pages

About the Author
Sergiu Gherghina is Postdoctoral Research Fellow and Lecturer at the Department of Political Science at Goethe University, Frankfurt. He holds a PhD in Political Science (Leiden University), an MPhil in Institutional Analysis (Leiden University), and an MA in Political Science (Central European University Budapest). He is affiliated with the Babes-Bolyai University Cluj-Napoca as Associate Researcher in Political Science. His research interests lie in party politics in Central and Eastern Europe, legislative and voting behaviour, and democratisation (with an emphasis on democratic innovations). Sergiu Miscoiu is Associate Professor of Political Science at the Faculty of European Studies, Babes-Bolyai University in Cluj-Napoca (Romania) where he chairs the Department of International Relations and American Studies. He holds one PhD in Political Science (University of Paris-East Marne-la-Vallee), another PhD in History (Babes-Bolyai University), and a habilitation in Political Science (University of Paris-East). His main research interests are the constructivist and the alternative theories applied to the nation building processes, to populism and to the political dynamics of the European and African public spaces. Sorina Soare is a Lecturer of Comparative Politics at the University of Florence She holds a PhD in Political Science from the Universite Libre de Bruxelles and has previously studied Political Science at the University of Bucharest. She was a Wiener Anspach Postdoctoral Fellow at St Antony's College. Her main research interest are political parties and party systems in post-communist democracies. Her current research focuses on the relationship between populism and democracy. She also works in the areas of postcommunist politics, democratisation processes and political institutions.

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Rabu, 04 Februari 2015

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