Ceukwell: April 2014

Minggu, 20 April 2014

[A445.Ebook] Get Free Ebook Marketing Management (4th Edition) [Paperback], by Ravi Dhar by Russ Winer

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Paperback International Edition Table of contents: Chapter 1. Marketing and the Job of the Marketing Manager Chapter 2. A Strategic Marketing Framework Chapter 3. Marketing Research Chapter 4. Analyzing Consumer Behavior Chapter 5. Organizational Buying Behavior Chapter 6. Market Structure and Competitor Analysis Chapter 7. Product Decisions Chapter 8. New Product Development Chapter 9. Pricing Chapter 10. Communications and Advertising Strategy Chapter 11. Sales Promotion Chapter 12. Channels of Distribution Chapter 13. Customer Relationship Management Chapter 14. Direct Channels of Distribution: Personal Selling and Direct Marketing Chapter 15. Special Topic: Strategies for Service Markets

Sales Rank: #198123 in Books
Published on: 2010
Binding: Paperback

Most helpful customer reviews

4 of 4 people found the following review helpful.
Poorly edited and badly outdated
By Jeffrey Cedeno
The fourth edition of Marketing Management exemplifies everything that could possibly be wrong with a textbook. Numerous inaccuracies, grammatical errors, and general disregard for current marketing and product trends run rampant throughout the text and its examples.

I work in web marketing for a living and used this textbook for a graduate level program. I was astounded that the text claimed to have been updated in 2011 as it contains countless examples of unsuccessful products, campaigns and companies that failed to materialize, lost money or market share, and in extreme cases have gone bankrupt since the book was first written. These poor examples are all listed as innovative ideas from industry leaders because the editors never bothered to remove them.

The editors' attempts to update the text simply include adding new case examples as one-paragraph interjections at each new publication, which is laughable considering that many of these examples (think Kodak and Blackberry) collapsed due to poor marketing and planning. Unfortunately, these updates only serve to make the book overly dense through case after case of partial, incomplete data that does little to translate to what constitutes success or failure in marketing. Charts that were obviously inserted at revision points were never updated and needed to be modified or replaced for the 2011 edit. Unfortunately, this did not happen and students who don't know better will suffer as a result.

Concepts in this book may have been valuable ten years ago but its poor editing and overly dense, outdated material does a poor job addressing the digital revolution as anything but a storm on the horizon. The marketing industry should discourage and professors and students from taking this text seriously until it is rewritten from the ground up.

0 of 0 people found the following review helpful.
Not my favorite option
By Amazon Customer
The lay out of the book and the information is not user friendly. It could be better written with less complicated verbiage. I am not a fan at all.

0 of 0 people found the following review helpful.
This was a mandatory book for my marketing class, ...
By Lindsay
This was a mandatory book for my marketing class, but seems to be written clearly enough to do well in the class.

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Kamis, 17 April 2014

[Y321.Ebook] Download Ebook Aristotle: De Anima (Clarendon Aristotle Series), by Christopher Shields

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The Clarendon Aristotle Series is designed for both students and professionals. It provides accurate translations of selected Aristotelian texts, accompanied by incisive commentaries that focus on philosophical problems and issues, The volumes in the series have been widely welcomed and favourably reviewed. Important new titles are being added to the series, and a number of well-established volumes are being reissued with revisions and/or supplementary material.

Christopher Shields presents a new translation and commentary of Aristotle's De Anima, a work of interest to philosophers at all levels, as well as psychologists and students interested in the nature of life and living systems. The volume provides a full translation of the complete work, together with a comprehensive commentary. While sensitive to philological and textual matters, the commentary addresses itself to the philosophical reader who wishes to understand and assess Aristotle's accounts of the soul and body; perception; thinking; action; and the character of living systems. It aims to present controversial aspects of the text in a neutral, fair-minded manner, so that readers can come to be equipped to form their own judgments. This volume includes the crucial first book, which the original translation in the Clarendon Aristotle Series omitted.

Sales Rank: #348540 in Books
Published on: 2016-03-28
Original language: English
Number of items: 1
Dimensions: 5.40" h x 1.10" w x 8.40" l, .0 pounds
Binding: Paperback
400 pages

About the Author

Christopher Shields studied English Literature and Classics at Bowling Green State University, in Ohio, before taking an M.A. and Ph. D. in Philosophy from Cornell University. He has been Professor of Philosophy and Classics at the University of Colorado at Boulder, Professor of Classical Philosophy at the University of Oxford, and is currently Shuster Professor of Philosophy and Concurrent Professor of Classics at the University of Notre Dame. He has held visiting positions at Cornell, Yale, Stanford, The Humboldt University, Berlin, and the Chinese University of Hong Kong.

Most helpful customer reviews

0 of 26 people found the following review helpful.
The worst book ever!
By Amazon Customer
This is with no doubt the absolute worst book I've ever read in my life for it is just filled with uncertainties and so many ridiculous points of views that you just end up being lost. The book instead of giving you answers for somewhat reasonable questions it just makes you wonder more. I think its very stupid the fact that Aristotle mixed psychological implications with the soul's qualities. It just seems to me that for Aristotle the soul is like the mind which is complete nonsense. Just don't buy it. The book is also incomprehensible since the author is constantly explaining complex matters with very unusual words which makes you feel extremely confused.

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Minggu, 13 April 2014

[D398.Ebook] Ebook Free Art on the Run, by Kostas Patinios

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Could running be considered a form of art?�
For the creators of this book, it most certainly is.�

Two long distance runners meet on the field of creativity...�

Feelings, thoughts, ideas, ponderings become transformed into images and poems which have running in common.�A playful and philosophical journey into the world of the runner through the visual art of Pola Hadjipapa and the poetry of Kostas Patinios.�
This is perhaps the only book where the three arts converge - running, poetry, and painting.�

Because happiness is a choice in motion...

Sales Rank: #3860523 in Books
Published on: 2015-07-31
Original language: English
Number of items: 1
Dimensions: 7.99" h x .19" w x 7.99" l, .39 pounds
Binding: Paperback
74 pages

From the Author
Introduction

Considering that both have been runners and creators for years, it was inevitable that their paths would eventually intersect. Feelings, thoughts, ideas, ponderings, images, shapes and colours experienced while running are expressed in drawings, collages, sketches, poems and narrations.

It all started when Kostas asked Pola to "marry" a poem that he had just written on the subject of running to a sketch of hers that he had seen on social media. The "marriage" was an auspicious union of two runners-creators. Earlier that morning Pola had gone for a run next to the sea - her every step a game with the waves, up and down, back and forth. Her sketch - a simple, playful line with circles and curves - reflected the question that Kostas�posed�in his poem: "If feet had brushes, what shapes would they draw?"

Over the next ten�months�Kostas and Pola conversed through drawings and texts... At times, Pola would initiate by sending Kostas one of her sketches; at other times, Kostas would create first. It soon became apparent that their common subject matter, running, is a way of life and an endless source of inspiration for both.

In the book that ensued from their collaboration, the drawings and poems are presented in chronological order. Perhaps the reader can trace, step by step, how colour�moves�into black and white sketches, and how a runner's feelings and thoughts transform kilometres into verses and images.

The journey had already begun; the publication of this book was simply one stop along the way. Runners in Cyprus are essentially a large group of�friends,�since they all know each other more or less. And when they run, their feelings are more easily expressed; they talk, laugh, argue, even cry... The moment you pick up the book and start leafing through it, you automatically become their fellow traveller. Happy trails!

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0 of 0 people found the following review helpful.
Must Read!
By FIVOS KONTEMENIOTIS
Kostas and Pola have put together a book that blends beautifully poetry and art. As a runner, I loved "Art on the Run", because it conveys the personal journey of two artists and long distance runners. As the introduction states… " The moment you pick up the book and start leafing through it,you automatically become their fellow traveler. Happy trails!" Highly recommended!

1 of 1 people found the following review helpful.
MUST read!!!
By Nayiri Yildizian
When two top runners and artists in their own respective ways meet than the result is this simply amazing MUST read book! If you love running, poetry and art then you should definitely buy this book. Highly recommended!

1 of 1 people found the following review helpful.
A must read!
By Christopher Markides
An excellent mix of poetry and visual art which should keep any follower of the genre happy. Patinios' deep and thought provoking poems are perfectly complemented by Hadjipapas' wonderful visual depictions.

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Sabtu, 12 April 2014

[E582.Ebook] Download PDF Mindful Dreaming, by David Gordon

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Ancient and modern masters alike have shown us that mindfulness is the direct path to emotional healing and spiritual awakening. In Mindful Dreaming, psychologist David Gordon shows how every dream corresponds to one of the four universal stages of healing and growth that Joseph Campbell called the Mythic "search for bliss." Dreams teach us to recognize the spiritual lessons of each phase of the Journey and urge us to learn ten perennial steps to mindfulness taught by spiritual traditions throughout the millennia.
A breakthrough in the field of mindfulness practice and dreamwork, Mindful Dreaming teaches you the simple language of dreams and how they promote mindfulness in our everyday lives. Dreams prompt us to become mindful of distraction and embrace the value of solitude. Relaxing our grip on control, our dreams open us to guidance from the Source. Helping us see through the illusion of permanence, they teach us to release attachments and grieve the limitations and losses that life imposes. Mindful of our destructive rush to judgment, our dreams move us to embrace compassion for our own suffering—not just that of others.

Finally, dreams teach us mindfulness of our impatience so that we may live more consciously and awake in the present moment.

Relying on thought-provoking exercises and abundant examples from the life-changing dreams of the author, his clients and friends, Mindful Dreaming demonstrates how dreams provide a non-judgmental and compassionate mirror that reflect our ongoing progress on the Journey to mindfulness. Mindful dreaming leads us to overcome the emotional blocks that keep us feeling stuck and conflicted in love relationships, frustrated in work, or stagnating in our creative goals.

Sales Rank: #1577932 in eBooks
Published on: 2006-12-15
Released on: 2006-12-15
Format: Kindle eBook

From the Back Cover
"The level of artistry demonstrated in David Gordon, Ph.D.'s Mindful Dreaming is unique. To merge a deep understanding of dream work with the mindfulness techniques of Buddhist practice brings a new light to bear on each of these subjects. Exercises and examples make Gordon's writing accessible even to the novice in one subject or the other, while providing a blend that augments each. Bravo!"
-Jean Campbell, President, The International Association for the Study of Dreams

In Mindful Dreaming, David Gordon takes his readers on a mythological journey to the innermost depths of their psyches, a journey where their dreams serve as the roadmap. An experienced psychotherapist and dreamworker, Dr. Gordon provides a framework in which dreamers can become "mindful" of changes in their outer and inner lives, while discovering and nurturing those values that are necessary for survival in a world that has become seriously out of balance.
Stanley Krippner, Ph.D., co-author, Extraordinary Dreams and How to Use Them

About the Author
Currently Membership Chair for the International Association for the Study of Dreams, David Gordon, Ph.D. has been in private practice since 1973 when he obtained his doctoral degree from Case Western Reserve University in Cleveland, Ohio. During the past twenty years he has presented workshops, led dreamsharing groups and hosted a call-in radio program Dreamworks. Dr. Gordon has lectured on the topic of dreams, myth, and spirituality at his Dreamwork Institute in Norfolk, Virginia, and throughout the United States and Canada.

Most helpful customer reviews

2 of 2 people found the following review helpful.
A welcome supplement to Buddhist studies shelves
By Midwest Book Review
David Gordon, Ph.D. (membership chair for the International Association for the Study of Dreams) presents Mindful Dreaming: A Practical Guide for Emotional Healing Through Transformative Mythic Journeys, an insightful blend of Buddhist wisdom, spiritual practice, and mindful dreaming techniques. Mindful Dreaming explores what nightmares as well as happy dreams have to teach us, and offers techniques for constructing dreams of apprenticeship, embrace and mastery, embodiment, and being (witnessing consciousness). "The mood of each dream, and in particular, the mood at the end of your dream, are great measures of whether you are in alignment with your Calling and acting with wisdom and compassion for your own needs - or not." A welcome supplement to Buddhist studies shelves, as well as a certain help for anyone seeking to better understand and control their own dreams.

1 of 1 people found the following review helpful.
Amazing Book
By Annette Alie Bene
This book helped me in a time when I most needed it. It completely changed my relationship with my dreams and taught me so much about how to interpret them in a very personal and meaningful way. The combination of mindfulness, dreams, and Joseph Campbell's hero's journey was very powerful for me.

1 of 1 people found the following review helpful.
Mindful Dreaming
By Richard Bishop
Bought the book, read it, gave it away, and couldn't do without another copy for reference. I found the book refreshingly philosophical and practical. A learning experience at many levels.

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Jumat, 11 April 2014

[U164.Ebook] Download The Day of the Djinn Warrior (Children of the Lamp) (Children of the Lamp), by P.B. Kerr

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Sales Rank: #4542609 in Books
Published on: 2007
Format: Import
Original language: English
Number of items: 1
Dimensions: 8.07" h x 1.02" w x 5.28" l, .85 pounds
Binding: Hardcover
368 pages

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Kamis, 03 April 2014

[L462.Ebook] Ebook Free Cost Accounting: Theory and Practice, by Bhabatosh Banerjee

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Published on: 2006-01
Format: Import
Original language: English
Dimensions: 9.21" h x 1.81" w x 6.93" l, 2.79 pounds
Binding: Paperback
988 pages

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Cost Accounting: Theory and Practice, by Bhabatosh Banerjee PDF
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